Internet and Interactive Media Technology Team, Project, and Organization Leader who’s helped many big brands and business startups succeed with web, mobile, and social media. Expert Software Architect, Developer, and Project Manager with a strong foundation in marketing, creative and user experience disciplines. Ten years of agency experience and a career focused on emerging Internet technologies has cultivated an intuitive awareness of opportunities to embrace and pitfalls to avoid with interactive media solutions. Uniquely balanced business and technology acumen and ability to establish affinity, trust, and respect among colleagues, partners, and clients produces high-performing teams and top-quality results.

Management & Leadership

Extensive business, project and team leadership experience through 30+ projects in 10+ industries with multidisciplinary teams up to 65 and budgets over $15M. Established, trained and managed multiple commercial software organizations and consulting groups using the Rational Unified Process, Microsoft Solutions Framework, and Agile Methods (adaptive, iterative cross-functional teams and processes). Led projects for Social Media and Interactive Marketing, Community and Customer Relationship Management, B2B & B2C Ecommerce, Business Intelligence & Analytics, Project & Logistics Management, and LOB operations.

Internet Software Development

Deep technical expertise designing and developing business-critical Internet solutions with a wide range of technologies and techniques. Expert on Microsoft’s web technology stack, including C#, .Net, ASP.Net MVC, SQL Server, and Windows Azure. Proficient with Apple iOS & Objective-C, Java, LAMP, HTML, CSS, JavaScript, AJAX, REST, & SOAP. Developed object-oriented frameworks for object-relational mapping, process/transaction pipelines, multi-threaded services, workflow management, web APIs with pluggable business rules, content aggregation, syndication and globalization/localization.


Regional Practice Director

Neudesic LLC, 2010 – Present

Neudesic is a national software consultancy focused on business innovation with Microsoft technologies. Presently lead the Custom Application Development practice in north Texas with a focus on cloud, web, and mobile solutions. Responsible for identifying strategic technologies and defining service offerings; growing delivery capabilities through recruiting and training; driving sales through solution strategy, client presentations, & proposal development; providing oversight of all accounts in region; and leading multidisciplinary engagements for strategic accounts. Primary technologies leveraged include Microsoft .Net 4, C#, ASP.Net MVC, Silverlight, SharePoint, Windows Azure, SQL Azure, SQL Server 2008r2, HTML, CSS, JavaScript, jQuery, Apple iOS, & Objective-C.

Founder, Chief Architect

Mediassembly, Inc., 2008 – Present

Mediassembly is an interactive marketing software company. Its products help marketers: assemble brand advocate communities that span social platforms; motivate participation with user-generated content (UGC) incentive and recognition programs; and maximize UGC reach and influence by syndicating targeted content through web properties, email campaigns, and ad placements. Conceived the product and business strategy, created the business plan, secured funding, assembled a team, and led development of the core technology platform. Intense R&D provided tremendous insight and experience in creating comprehensive interactive marketing solutions with API-level integration of social networks, web analytics, social media monitoring, email marketing, and online advertising platforms. Architecting the solution for Amazon’s AWS cloud platform and porting to Microsoft’s Windows Azure provided best-practice knowledge and valuable experience creating dynamically scalable solutions with modern cloud infrastructure providers. Developed the product with Microsoft C#, .Net 3.5-4.0, ASP.Net MVC, Windows Azure (Compute, Tables, Blobs, & Queues), Amazon AWS (EC2, SQS, S3, & SimpleDB), and Visual Studio 2010 Team System – with HTML, CSS, JavaScript, jQuery, AJAX & JSONP on the browser.

Senior Technical Architect

Razorfish, 2005 – 2008

Razorfish is one of today’s largest digital and interactive marketing agencies. Provided engagement strategy, technical direction, project management and software development for high profile interactive marketing and ecommerce projects. Secured Microsoft as an anchor account for the Austin office by leading the social media marketing platform strategy and development for Windows and Windows Live. Led an award winning redesign of Southwest Airlines (.com), an ecommerce partner integration for Dell, and a global ecommerce and relationship marketing platform for Mannatech. Balanced leadership responsibilities with hands-on development on all projects. Developed majority of solutions with Microsoft C#, .Net 2.0-3.5 , ASP.Net & ASP.Net MVC, SQL Server 2008, and Visual Studio 2008 Team System – with HTML, CSS, JavaScript, jQuery and AJAX on the browser.

Director of R&D

Inginix Systems Corporation, 2003 – 2005

Now, Inginix is a commercial enterprise software company providing software as a service for large-scale project and logistics management. Advised founders on business plan and product strategy. Staffed and managed the development organization. Defined project management, product development, and quality assurance procedures. Created the technical strategy, designed the platform, and led the organization through two major version release cycles with effective project management, technical leadership, and hands-on development. Developed the product with Microsoft C#, .Net 2.0 , ASP.Net, SQL Server 2005, and Visual Studio – with HTML, CSS, and JavaScript on the browser.

Chief Architect

Exelano, 2000 – 2003

Exelano was a mobile/wireless business solutions consultancy funded and incubated by Austin Ventures. Contributed to business strategy and development, led a mobile technology research lab, and provided solution strategy and technology direction for client engagements. Clients included El Paso Energy and The Dallas Morning News, among others. Spun out two successful businesses with the core Exelano team. The first, Timetag, provided a mobile solution for professional services time management and was acquired by Intuit. The second, Artis Consulting, is a successful business intelligence and knowledge management consultancy. Developed solutions with a variety of Java, LAMP, and Microsoft .Net platforms and technologies – with HTML, CSS, and JavaScript on browser UIs and WinForms, Swing, and Native UI frameworks on mobile devices.

Regional Vice President of Technology

marchFIRST, 1995 – 2000

marchFIRST was the biggest digital agency of its time. Led the transformation of a traditional IT consultancy into a web and ecommerce specialty firm, setting the stage for a machFIRST (then USWeb) acquisition. Awarded technical leadership of the south-central region, including Dallas, Austin, Houston, and Denver. Optimized the technology practice capabilities. Created an integrated delivery methodology for combined strategy, creative, and technology projects – working closely with other practice leaders. Provided oversight of all technology engagements within the region and hands-on strategy, engagement management, technical architecture and software development for strategic accounts. Key clients included Dell, American Airlines, JC Penney, Texas Instruments, Service Master, and Tenet Healthcare, among others. Developed majority of solutions with Java on a variety of J2EE application servers backed by SQL Server and Oracle databases – with HTML, CSS, and JavaScript on the browser.


The University of Texas at El Paso

Bachelors of Business, Accounting – 1993