B2C Global Marketing & E-Commerce
This client develops and sells nutritional products through a network of sales and marketing associates in over 12 countries around the world. The project involved redesigning and replacing all front-end and back-end e-commerce systems to facilitate rapid expansion in global markets and maximize associate marketing and management capabilities. The new site supports multiple countries and languages with localized content, layout and country-specific business rules from a single globalized and easily extensible code base. New countries and markets can be added in as little as two weeks. The site integrates with an enterprise ERP/CRM system for product, pricing, and account data and it provides unique, customizable marketing sites for each of the thousands of associates.