Portfolio: JC Penney

JC PEnney

B2C Electronic Commerce

J. C. Penny is one of America‚Äôs largest department store, catalog, and e-commerce retailers. This project involved creating 19 different micro-sites highly tailored around various brands, such as Levi’s and Docker’s. Strict planning and management enabled parallel efforts to complete the sites before the holiday shopping season, in coordination with TV, Radio, and Online Advertising campaigns.