I’ve been looking into semantic web services to extract key terms and concepts from user-generated content. Calais and Zemanta both offer rich web services, designed to help you find and integrate relevant and related content from around the web. For my purposes, I’m just interested in the term/concept extraction – which is just a small…
Another great interactive marketing study from Razorfish was just published, with a focus on digital moms. Razorfish and CafeMom have narrowed the focus of our research on moms who are active users of digital and who regularly research and purchase goods online. It is apparent that moms’ digital channel usage is influenced by their kids. …
In support of Mediassembly’s upcoming product, I’ve been doing a lot of research on community marketing, word-of-mouth marketing, and various other forms of social media marketing. The deck below, from Agent Wildfire, provides some of the most compelling statistics I’ve seen – justifying an aggressive social media, community, and WOM strategy. Word of Mouth Cheat…
Visible Technologies posted a list of some of the best Social Media industry reports of 2008. All but one of them are free. The first, from my former Razorfish colleagues, is quite comprehensive and insightful. Razorfish: FEED: Consumer Experience Report: This study focuses on understanding how technology impacts today’s digital consumer experience. Technorati: State of…
In my last post, I suggested that Microsoft embraced social influence marketing (which includes participatory marketing and word of mouth marketing) in a bold and unique way with the launch of www.windowslive.com. This post will provide some detail on the solution that was developed. As demonstrated by the proliferation of Microsoft product team and employee…
I have spent the last ten months working with great teams at Microsoft and Avenue A | Razorfish defining and executing a strategy for employing social media in marketing and engaging and empowering consumers to share their product insights and experiences. This effort culminated with with the re-launch of WindowsLive.com. With this strategy, and this…
The common mentality with respect to creative and technology process integration involves a relatively solid line that separates the two disciplines and work streams. Creatives do their concepting, draw up wireframes, create visual assets, and then toss them over the line. Technologists pick these up, create the front-end HTML, create the back-end code, and wire…
With Microsoft’s recent bid to acquire Yahoo!, there will be a plethora of Internet doomsday concerns. Those are to be expected. But there is at least one aspect of the deal that intrigues me… integration of their respective social media products and perspectives. User frustration in navigating between the wide array of social media sites…
Avenue A | Razorfish (my employer) held it’s first-annual technical summit in Austin today. With this event, we invite clients from around the country to spend a day with us and get our perspective on the current state and future direction of Internet and digital media technology. The keynote speaker was Tim Bray, who is…
In my last post, I tried to emphasize the business aspect of the technical lead role in enterprise software development. You may be a technical genius, but if you have no interest in business you should redirect any ambitions you have for technical leadership and perhaps pursue a specialist role of some sort. You can’t…