Each year my former colleagues at Razorfish conduct a survey to learn how technology is changing the way consumers engage with brands. The findings are published in their annual report, entitled FEED: The Razorfish Digital Brand Experience Report. The report is enlightening and compelling – a must read for any brand marketer.
The highlights are in the presentation, below. The full report, including all the supporting data is available at http://feed.razorfish.com/feed09/