Digital Moms – Adopting Kids’ Digital Channels

Another great interactive marketing study from Razorfish was just published, with a focus on digital moms. 

Razorfish and CafeMom have narrowed the focus of our research on moms who are active users of digital and who regularly research and purchase goods online.

It is apparent that moms’ digital channel usage is influenced by their kids.  I would not have expected such strong usage of gaming.  You can read and download the full study here:  http://digitalmom.razorfish.com/publication/?m=4248&l=1